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#22 - Taking the "ICK" out of Sales!

S1 E22 • May 21, 2025 • 25 mins

In this episode, meet Mary Kay Hauer and delve into her remarkable journey in sales, starting with her first cold call. Learn how she overcame fears in sales by truly understanding customer needs, and how this approach paved the way for launching Certeza Consulting Group. Discover the strategies she used to leverage LinkedIn effectively and how she reframed the fear of asking for the sale. Gain insights into recognizing the different stages of a buyer's journey and the importance of maintaining long-term customer connections. Conclude with details on how to contact Mary Kay Hauer and a call to action, encouraging listeners to apply these insights to become unstoppable in their sales endeavors.

Key Points

Understanding the customer's perspective and focusing on how your product can solve their specific problems is crucial for successful sales.
Building and maintaining relationships through platforms like LinkedIn can lead to unexpected opportunities and sustained business growth.
Having a structured sales process and being willing to walk away from unviable opportunities can help avoid wasted efforts and increase overall success rates.

Join our community if you are an entrepreneur/coach/consultant: https://www.skool.com/unstoppablelinkedcoach LinkedIn Health Check: https://in.linked.coach/po-pa-sc-tb-tb Book a call with Tina to discuss how we can help you with our Done With You Program Book a call with Vicki to enroll in group or 1:1 Coaching: https://vmbeautifulcoachingandconsulting.hbportal.co/schedule/6797d190d76160001ff42174 If you are a Stylist take Vicki's Quiz: https://tina-lupupxha.scoreapp.com Join our Facebook Community: https://www.facebook.com/share/g/1FA1rFiXkX/ If you want to contact MK Hauer Principal Consultant @ Certeza Consulting Group: http://www.certezaconsultinggroup.com or to book a call: https://calendly.com/ccg-mk/30min

Speakers

Tina Brigley

Host • 29%

Mary Kay Hauer

Guest • 66%

Vicki McDougall

Host • 6%

Chapters

0:00	Introduction and guest Mary Kay Hauer
1:09	Mary Kay's journey into sales and first cold call
4:26	Overcoming fears in sales and understanding customer needs
7:35	Launch of Certesa Consulting and leveraging LinkedIn
13:19	Reframing fear of asking for the sale
20:21	Recognizing buyer's journey stages
23:02	Maintaining long-term customer connections
23:13	Contacting Mary Kay Hauer
24:27	Closing remarks and call to action

Transcript

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